Jean Loron was born in Chénas in 1711. He developed his business as a wine grower by vinifying specific climates of Beaujolais and of Bourgogne. In 1821 his grandson Jean-Marie Loron developed the estate further and began a wine merchant business. His son Jacques succeeded him and merged his business with that of his father-in-law Charlet in 1852.

The Charlet family, who had been wine merchants in Saint-Amour and Juliénas in the 18th century also owned the “Clos des Billards” at Saint-Amour. Nowadays, the business is managed by the eighth generation of the family. The quality and reliability of their wines are internationally renowned, their strong image of durability and longevity contributing to their excellent reputation. Maison Jean Loron is the only wine merchant to specialise (80%) in Beaujolais and Bourgogne wines, exporting them throughout the world.