Giuseppe Damonte established Malvirà in 1950, a time when the Roero’s potential was yet unrealized. Giuseppe had a great passion for farming and wine, a passion that he passed on to his two sons, Roberto and Massimo. In 1974, Roberto and Massimo took the reins and began slowly turning the family’s bulk wine business into an estate focusing on quality wine production. Over the course of the next 30+ years, the brothers Damonte worked tirelessly to improve the quality of wines at Malvirà. Today their entire production comes from six vineyards over about 40 HA, all of which is organically farmed.