The Citrusdal Wines cellar is located 170 km from Cape Town, in the heart of the town of the same name, so given due to its status as the Western Cape’s leading producer of citrus fruits. In 2007, the winery was restructured under the guidance of Charles Back, renowned through his Fairview, Goats do Roam and Spice Route brands. The company is now a collaborative partnership including Charles Back, Mike Paul (a leading UK wine marketer), and a number of Fairtrade farmers, the incorporation of which has seen a large number of farm workers from the community becoming partners in the business, as the funds generated through the Fairtrade levies go directly into the community.
Fairtrade is a system of product certification and regulation that aims to ensure that workers throughout the chain of production receive fair treatment with respect to wages, working conditions and participation. Fairtrade operates through a range of stringent controls and requirements, resulting in certification for the producer. Fairtrade is about better prices, decent working conditions, local sustainability, and fair terms for farmers and workers in the developing world.
The ‘Six Hats’ range of Fairtrade wines was launched in 2009. The ‘six hats’ are worn by both the farmer and the community, with the various roles signified on the label by six elegantly illustrated hats, representing the principles of PARTNERSHIP, CHANGE, POTENTIAL, EQUITY, DIGNITY and SUSTAINABILITY.