Two straight-laced business guys from London, Ontario who are clearly not into music have a great idea. They make their own pop and sell it out of their own stores. They figure that without a middleman, they can sell their amazing pop at an even more amazing price to their customers and bam! “The Pop Shoppe” is born. So they miss Woodstock and probably all of the most legendary summer in history. Big deal. From the returnable bottles affectionately called stubbies to mixing and matching from original flavours Lime Ricky, Black Cherry, Sparkle Up and Festival Dry, their great idea and personal choice not to attend a really cool concert creates a North American cultural icon that will become synonymous with growing up.